About Ron Laserna

Since the age of 12, I've been part of the workforce and never looked back. Spending years building experience in customer service and sales, I eventually leveraged those skills to build my real estate business. I learned early on in my career that to be successful in sales and service, one must consistently identify and meet customers’ needs, which I have a passion for doing every day. I've been described as an active, engaged listener who takes time to get to know his clients and their needs. Being that I've also spent some time in property management and leasing, I'm particularly adept at matching properties with the right people. Licensed since 2005, I am wholeheartedly committed to fulfilling my buyers’ and sellers’ best interests.

I've lived and worked in the Bay Area for over 25 years and use my knowledge of the region to serve clients across Northern California. Keenly aware of local market conditions, I apply the most current data to aptly price homes and negotiate terms on behalf of my customers. I'm frequently praised in testimonials for my savvy, effective methods – along with caring guidance and ability to explain any nuances of the transactional process. Honesty and integrity are central to my lifestyle and the way I advocates for my clients. In every circumstance, I am dedicated to being consistent, hardworking, efficient and ethical.

When you’re ready to buy or sell in Northern California, I will work tirelessly on your behalf to ensure a seamless process with exceptional results.